Performance creatives for a vitamin-C serum.
A cinematic AI commercial paired with a static testing system pushed ROAS past 4× in 30 days.
The brief
A premium skincare brand wanted to move beyond influencer-led content for cold traffic. The goal was a flagship film for top-of-funnel and a static creative library for fast iteration on Meta.
What we were up against
Studio shoots were costing ₹1.8L per cycle and producing two ads. Hook rates were dropping below 20%, ROAS was stuck at 2.1×, and refreshing creative meant losing a month to pre-production.
How we approached it
We built a 30-second AI commercial around extreme texture macros and ingredient cinematography, then layered a static system — claim-led, ingredient-led, and offer-led variants — to keep the account fed weekly.
Selected frames from the campaign
What changed for the brand.
Indicative numbers from campaign reporting. Brand names used for illustration.
The AI hero ad outperformed every studio cut we had run before, at a fraction of the cost and timeline.
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